HOW DID the DAZZLE the DISTRICT PROJECT COME ABOUT?

From the days when the theaters were saved from demolition in the 1970s, PlayhouseSquare was envisioned as a vibrant, 24/7 destination. Following the renovation its historic theaters, the organization turned its attention to the development of the surrounding neighborhood.

THE CREATION of A UNIQUE BUSINESS MODEL

PlayhouseSquare is a performing arts center with a real estate services division.

More than just a land owner and property manager, PlayhouseSquare has become the steward of its neighborhood and part of its not-for-profit mission is to create an exciting destination in which to live, work and play.

OVER the LAST SEVERAL YEARS

PlayhouseSquare has become a dining destination. A partnership with the K&D Group has turned it into a place to call home through the fully-leased Residences at Hanna.

With plans for dining and office and residential space realized, PlayhouseSquare has turned its focus to a long-held ambition: the creation of a stunning, iconic identity to position PlayhouseSquare as a vibrant destination now and for years to come.

HOW IS THIS PROJECT POSSIBLE?

Years of research. A world-class team of designers, engineers, construction experts and others. Thousands of light bulbs and crystals. Tons of steel. Find out how it all comes together for the most amazing neighborhood makeover in "Dazzle the District: Lighting the Legacy."

The $16 million transformation is expected to attract more visitors to downtown Cleveland, further supporting the city’s economy. Funding for the project is one-third public through participation by the City of Cleveland and Cuyahoga County and two-thirds private through naming rights, sponsorships and philanthropy. No proceeds from ticket sales are being used.

THE GE CHANDELIER

The centerpiece of the plan is the one-of-a-kind GE Chandelier, the world’s largest outdoor chandelier created in the style of grand chandeliers seen in PlayhouseSquare theaters and lobbies. The chandelier itself is 20 feet in height and adorned with 4,200 crystals. Suspended from a 44-foot high steel structure, the chandelier graces the intersection of East 14th Street and Euclid Avenue. We are have achieved the official world record for largest outdoor chandelier.

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THE RETRO SIGN

When the Palace Theatre (now Connor Palace) opened in 1922, the Keith Building (in which it’s located) was the tallest building in downtown Cleveland. The “stick-built” sign on top of the building was the largest electrical sign in the world. Our new retro sign is a nod to our 1920s-era roots, evoking the feel of the Keith Building sign. Rising to a height of 44 feet, the retro sign features 9-foot tall letters and 3-inch LED bulbs, and changes color for holidays, KeyBank Broadway Series shows and local sporting events. Spanning the Cowell & Hubbard and Woolworth buildings near East 13th Street and Euclid Avenue, the retro sign casts its glow over U.S. Bank Plaza.

OUTDOOR EXPERIENCE

The perfect place for casual meetings, relaxation and entertainment, Star Plaza, now U.S. Bank Plaza, has been refreshed with a permanent stage for concerts, lectures and more; new lighting and sound system; a cozy fire pit and a new dining experience by Cowell & Hubbard’s Zack Bruell. Dynomite Burgers features sandwiches, milkshakes, wine and beer.

ENGAGING SIGNAGE & LIGHTING

Being surrounded by activity, dynamic signage and glowing light signals that you have arrived at a vibrant downtown destination.

Staring with four elegant gateways at key entry points to the PlayhouseSquare neighborhood, you will begin to feel the excitement that permeates Cleveland’s theater district.

A digital signage network will come to life both above and at pedestrian level to create movement, interaction with viewers, color and vibrancy throughout the neighborhood. Engaged users may see their own images, special messages and visual art as it is being created.

Architectural lighting on neighborhood buildings will create a glowing nightly ambience.

SEE IT FOR YOURSELF

Come down anytime to walk through the neighborhood! Here are some great ways to experience PlayhouseSquare:

Would you like to learn more about PlayhouseSquare and our not-for-profit mission?
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